SEO Basics: Your Page Title

by on February 7, 2011

title tag, seo, title tags

An important part of your website’s basic SEO (search engine optimization) is your title. It is important to create unique and accurate page titles for EACH page of your website.

You indicate page title’s using title tags. Your title tag tells both users and search engines what the topic of a particular page is. Ideally you should create a unique title for each page of your site.

The <title> tag can be up to 70 characters long and should be placed within the <head> tag of your website’s HTML code, like this…

<html>
<head>
<title>Put Your Keyword Rich, Descriptive and Accurate Title Here</title>
</head>
<body>

If your website is create using a wordpress blog, you can easily enter your title tag for each page or post as you create it by installing and activating an SEO plugin such as “WordPress SEO” by Joost de Valk.

If your webpage appears in a search results page, the contents of your title tag will usually appear in the first line of the results. Words in the title are bolded if they are the words that the user typed in to get the search results. This helps users to recognize if the particular page is likely to be relevant to what they are looking for.

Follow these three steps to create the best titles for SEO…

1. Choose a title that accurately describes your page’s content.

Avoid choosing a title that is not relevant to the content on your page and avoid vague titles such as “Page 1.”

2. Create unique title tags for EACH page of your website.

Avoid using the same title tag of all or even several of the pages on your site.

3. Use brief, but informative and descriptive titles.

Avoid titles that are too long, or the search engines will only show a portion of it in the search results.

Also avoid “keyword stuffing” where you repeat keywords or add in keywords that are irrelevant to the particular page.

Here is a great tool for determining your competitions webpage titles and other important SEO data:


Get Your Free SEO Report From FreeSEOReport.com!
Website:Keyword:

{ 7 comments… read them below or add one }

Gavin Mountford February 7, 2011 at 11:28 pm

Hi Lori,

Hows it going? SEO is powerful isn’t it? If you can leverage the search engines for each of your blog posts, eventually you’ll have a lot more traffic coming to your posts.

One of my sites used to have 500+ search engine visitors per day! Just shows the power of Google!

Optimizing your page tags and title is important in addition to optimizing your actual blog posts.

Speak soon,
Gavin

Lori Robertson February 13, 2011 at 3:09 am

Hello Lori,

SEO is a great way to get your content out for more people to see. Great tips on how to do this, the more you get good at SEO the more traffic will come to your site.

Lori

best spinner February 18, 2011 at 1:44 am

thanks for posting this. looking for this all day 😀

ex never calls February 19, 2011 at 12:31 am

Once I told my friend that not all titles posted on blogs are innovative but this post is an exceptional to my rule.

Yee Broersma March 1, 2011 at 7:00 pm

The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!

Vibha March 17, 2011 at 12:18 pm

Hello Lori,

Lots of useful Information.. Thank you for sharing.

Marquetta Aliff July 9, 2011 at 1:25 pm

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